Digital Strategy
With our deep understanding of the online consumer in Africa and their path to purchase for different products and services, our capabilities in data and analytics, and our expertise in crafting actionable digital strategies that guide and inspire, The African Growth Lab is happy to work with you on these pillars of your digital strategy:
Define the purpose
We'll work with you to distill broad sets of information to understand your business challenge and marketplace dynamics, define what success looks like and the digital KPIs we’ll work towards
Explore Insights
We'll help you unearth insights into your consumers' behavior, identifying how to remove barriers and activate opportunities.
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We’ll also help unpack what has and hasn’t worked in your past marketing efforts, and what we can use from those insights.
Translate insights
Into clear principles that will direct media priorities, and the shape and KPIs of the campaigns we’ll run
Strategic marketing framework
We’ll work with you to craft a strategic marketing approach to launching new products, services and campaigns…
Work on a clear measurement strategy based on KPIs we are working towards